How to Use QR Tags in Your Marketing Plan

QR Tags are transforming the presentation of product information

Ever wonder what that funny barcode looking thing is on the side of your Taco Bell® cup? You are seeing them pop all over the place including museums, store products, magazine ads, etc. Companies and organizations are finding it increasingly difficult to keep the attention of the consumers and provide them with extraordinary content that maintains interest. These funny barcodes are transforming marketing in new ways, such easy ways of providing more meat and potatoes for the smartphone/tablet users. This new social media tool is helping to engage potential customers in new ways.

These barcodes are scanned by a smartphone or tablet computer camera. Depending on how the business has created the barcode, they can take the users phone/tablet to a website, video, email address, phone number for texting, etc. The integration of these into marketing strategies are simple and effective! You have an ad for a new product on a flyer you are posting. The consumer sees the ad, but wants more information about this brand new product. A simple scan of your QR tag takes them to a website with a video on the use of the product, local stores carrying the product and pricing information.

Of course, QR tags are new and mysterious to consumers. Everyone is willing to try it out. Will it last? I see this lasting a while and it being used widely as a way to present MORE content than what a normal advertising piece could do, most likely through video, music, and interactive content.